Everything your brand needs in one place.
From an idea on your phone, through a draft and approval, to publishing and results. Six modules and everything that connects them.
Weekly plan
The Week screen: what’s waiting for you, the plan day by day, topics from the assistant for empty days and approving several posts at once. Plan a month ahead.
AI assistant
The AI assistant writes posts from your note, following your brand strategy and brand notes. It asks instead of inventing and learns from your edits. You approve.
AI images and videos
New shots and short videos from a real product photo, the cost as a share of your limit before you order, and an “AI” label on every result. No extra account.
Approval and checks
A brand rule check every time you save, an AI guard before approval, one-click approval by the named person and an archive of every published post.
Comments
Facebook and Instagram comments in a single list, sorted by type, without authors’ names and with health data protected. AI draft replies, sent by a person.
Results
Results for every Facebook and Instagram post fetched automatically for 14 days, manual numbers for LinkedIn, Threads and X, a “What worked” view and suggestions.
Idea inbox
The gold “+ Idea” button is always within reach — on a phone it sits in the middle of the bottom bar. Type or dictate your idea and attach photos and videos straight from your gallery. The idea waits in the Inbox until you turn it into a draft — with the assistant or on your own.
All your comments in one place
The centre reads comments under your Facebook and Instagram posts: recent ones every 15 minutes, older ones every 6 hours, for 30 days after publishing. Each comment is labelled — question, praise, complaint or spam. With the AI assistant you get a draft reply in your brand’s tone; if the assistant doesn’t know a fact (a price, say), it asks you. The reply is sent by the person who approves the brand’s posts. The centre doesn’t record who commented, and comments about health are hidden from view.
Results and “What worked”
The centre fetches the numbers from Facebook and Instagram by itself — once a day for 14 days after publishing. For LinkedIn and X you enter them in a simple form, and the centre reminds you once a week. The What worked view shows your best posts, averages by format and comments by type — for last week or the last 4 weeks.
Recordings, reels and stories
Before you film, the assistant writes a shot list with lines to say to camera — or you add the shots yourself. Upload the clips from your phone and the centre puts them together into a reel with royalty-free licensed music — or with no music, using the sound from the recording. Stories are planned just like posts, with a 9:16 preview.
Several brands and your team
One login, many brands. Each has its own strategy, brand notes and approvers. You give team members access to selected brands only — someone from the shop won’t see the clinic’s brand, and vice versa.
On your phone
Add the centre to your phone’s home screen like an app. The bottom bar holds the most common actions, and a notification — at most one a day — tells you what’s waiting for you.
Step-by-step help
Every screen has a “How it works” link to instructions with real screenshots and answers to “what if…” questions. The instructions are written for people who have never worked with AI before.
Questions
Which platforms does the centre publish to?
Facebook, Instagram and X automatically, at the scheduled time. For LinkedIn it prepares a ready-to-paste package.
Can I use it on my phone?
Yes — the centre runs in your phone’s browser and opens from the home screen like an app, with notifications.
Does the centre work without AI?
Yes. The “Start” plan includes every module except the assistant and AI graphics. The app is in Polish for now, with an English version on the way.
Can I manage several brands?
Yes. Each brand has its own strategy, brand notes, channels and approvers. You pay per brand.
Does the centre reply to comments?
The centre collects comments from Facebook and Instagram in a single list, and the assistant prepares a draft reply. It is sent by the person who approves the brand’s posts.
Can I see how my posts perform?
Yes. The centre fetches the numbers from Facebook and Instagram by itself for 14 days after publishing, and the “What worked” view shows your best posts and formats.
See also
Pricing
Post planner from PLN 50 net per brand, with the AI assistant from PLN 89, AI graphics and videos +PLN 49 a month. No card, VAT invoice, 14 days to cancel.
Getting started
From sign-up to your first week of posts, with the time each step takes: account about 5 minutes, brand about 20–25 minutes, first week about 15 minutes.
Your first week of posts — today.
Account about 5 minutes, brand about 20–25 minutes, then about 15 minutes a week. No payment card. Sign-up is open to companies registered in Poland; the sign-up form and the app are in Polish for now. Elsewhere? Write to kontakt@iwaszka.pl.
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