AI that won’t embarrass you.

AI speeds up writing, but you’re the one responsible for what goes out under your company’s name. That’s why every post in the centre follows the same path: rule check → the guard’s assessment → human approval → publishing → archive. No step can be skipped.

Brand rule check — every time you save

When you save a post’s text, the check immediately reviews it against your brand and industry rules and tells you in plain words what to fix. There are three kinds of remarks:

• block — the post won’t go for approval until you fix it (the reason is shown next to the button),
• to confirm — the approver ticks each box separately, only if it’s true,
• note — information that doesn’t hold anything up.

The rules depend on the industry chosen when the brand was set up. For medical devices they are stricter — exactly as the law on advertising these devices requires.

The guard — a second model, before you read the post

A brand with the AI assistant also gets the guard: a second, more powerful AI model reads every post waiting for approval alongside the brand notes and advertising law. It leaves an assessment and specific passages to improve. The guard advises; it doesn’t block — the decision stays with a person.

Approval in one click

example

On the To approve screen each post sits on a single card: a preview as your audience will see it, the results of the check and the guard, and the decision. Click “Approve” — the post goes out at the scheduled time. Or “Reject with a note” — write what to change, and the note goes to the person who prepared the post. In “Week” you can approve several posts at once.

• Approval is given by the person named for the brand — you, a partner, an agency’s client. Others can see the post, but don’t get the button.
• Approval covers exactly this content. Changing the text, image or channels after approval sends the post back for a fresh decision.
• You can only approve when signed in with your password and a code from your authenticator app.

Edits we learn from

The centre records what was changed before approval and why — the “Edits” screen shows it in numbers. Based on that, you add rules to the brand notes — and the assistant, which writes from those notes, stops repeating the same mistakes.

Publishing and the archive

Once approved, a post for Facebook, Instagram or X is published by the centre automatically, at the scheduled time. For LinkedIn it prepares a ready-to-paste package (text and image) that you paste in, then save the link to the post. A copy of every published post stays in the brand’s archive — with the date, channel and address.

Who it matters most for

Clinics, salons and shops selling health products, where one careless phrase (“cures”, “100% effective”) can cause trouble. Agencies, where one person writes the post and the client approves it. And any business that wants AI to help — not to speak on its behalf unchecked.