For online shops.

An online shop has hundreds of products and something new all the time: a delivery, a promotion, a new season. Social media could show this every week — but someone has to choose the products, write the texts and prepare the graphics. The Social Media Centre turns that into a short, repeatable routine.

Where things usually go wrong

• Photos on a white background. Great for a product page, weak on Instagram.
• Posts dashed off “in a hurry”. A new product thrown up without a description, a promotion without an end date, and then a week of silence.
• Questions in the comments. “Do you have it in size M?”, “When will it arrive?” — they get lost under the posts, and these are customers ready to buy.

How the Centre helps

A post from a note and a photo

You save an idea in the Idea inbox — a few sentences and product photos, from your phone too. The assistant writes the post in your brand’s style, with facts taken only from your note: it will not add a price, date or size you did not give. If something is missing, it asks.

A new product shot from a photo

With the “AI graphics and videos” add-on you can turn a real product photo into a new shot in a different setting, or a short video for a story. The product stays the same; the background and framing change. You see the cost before you order, and every result is marked “AI”.

A plan for the week

In “Your week in 15 minutes” you see the empty days and the topics the assistant suggests based on your shop’s strategy: new arrivals, tips, behind the scenes of packing, questions for customers. You approve several posts at once — the Centre publishes them on Facebook and Instagram at the scheduled time.

Customer questions in one place

Comments under your posts land in a single list, each with a type — question, praise, complaint, spam. For a question, the assistant prepares a draft reply, and when it does not know a fact (such as the price), it asks you rather than guessing.

What sells on social media

The Centre fetches the figures from Facebook and Instagram on its own, once a day for 14 days after publication. The “What worked” view shows your best posts and formats — and suggests refreshing a good post from a few weeks ago.

Example post

New in the shop: a merino wool blanket in three colours — graphite, moss and sand. Light yet warm, and machine washable on the wool cycle. Which colour are you choosing for autumn?

How to get started

Creating your account takes about 5 minutes, and setting up the brand with the questionnaire and strategy about 20–25 minutes. After that, about 15 minutes each week. The whole process step by step.