Marketing calendar 2026/2027.
The key dates in Poland until the end of 2027 — public holidays, observances and retail dates — with a post idea for each one.
This week
November 2026 5 dates
- 1Nov · All Saints’ Dayopening hours over the long weekend; a calm, quiet tone
- 11Nov · National Independence Dayopening hours; no “patriotic” promotions — respect for the holiday
- 27Nov · Black Fridaya clear offer showing the lowest price from the 30 days before the discount (Omnibus Directive); a countdown in stories
- 29Nov · St Andrew’s Eve (Andrzejki)fortune-telling, business style: “what December will bring” — a teaser of something new
- 30Nov · Cyber Mondaylast chance for the Black Friday offer or a separate online promotion
December 2026 5 dates
- 6Dec · St Nicholas Daya small gift, a gift voucher, present ideas under PLN 100
- 24Dec · Christmas Eveseason’s greetings from the team; since 2025 Christmas Eve is a public holiday in Poland
- 25Dec · Christmas Daygreetings, a photo of the team or the place — no selling
- 26Dec · Boxing Day (second day of Christmas)opening hours between Christmas and New Year
- 31Dec · New Year’s Evea look back at the year: numbers from the business, a thank-you to clients
January 2027 4 dates
- 1Jan · New Year’s Dayplans for the year, new things you are preparing
- 6Jan · Epiphanyopening hours; the end of the festive season
- 21Jan · Grandmother’s Daya present idea for grandma, a gift voucher
- 22Jan · Grandfather’s Daya present idea for grandpa
Show later months (11)
February 2027 3 dates
- 4Feb · Fat Thursdaydoughnuts in the team — a relaxed behind-the-scenes post
- 14Feb · Valentine’s Dayan offer for couples or a gift voucher; a giveaway with clear rules
- 17Feb · Cat Daythe team’s and clients’ cats (with consent) — an engaging post
March 2027 4 dates
- 8Mar · International Women’s Daya thank-you to clients and the team; no stereotypes
- 21Mar · First day of spring (calendar)a spring change to the offer, a clear-out, new colours
- 28Mar · Easter Sundaygreetings from the team; opening hours over Easter
- 29Mar · Easter MondayWet Monday (water fights) — a relaxed post, opening hours
April 2027 4 dates
- 1Apr · April Fools’ Daya joke clearly marked as a joke — not about prices and not about health
- 7Apr · World Health Daygeneral advice on prevention — no promises of results
- 22Apr · Earth Daywhat you do for the environment: packaging, recycling, less plastic
- 23Apr · World Book Daya book the team recommends
May 2027 5 dates
- 1May · Labour Daythe May long weekend: opening hours, the team at work
- 3May · Constitution Day (3 May)opening hours over the May long weekend
- 16May · Pentecost Sundaya Sunday off — a post about rest
- 26May · Mother’s Day (Poland)a present idea, a voucher, a thank-you to the mums in the team
- 27May · Corpus Christia long weekend — opening hours
June 2027 2 dates
- 1Jun · Children’s Daya family offer; no advertising aimed directly at children
- 23Jun · Father’s Day (Poland)a present idea for dad
July 2027 1 date
- 1Jul · Dog Daythe team’s and clients’ dogs (with consent); a pet-friendly place
August 2027 1 date
- 15Aug · Assumption Day / Polish Armed Forces Dayopening hours over the August long weekend
September 2027 2 dates
- 1Sep · Start of the school yearback to routine after the holidays, a “fresh start” offer
- 30Sep · Boys’ Daya present idea, a relaxed post
October 2027 2 dates
- 14Oct · National Education Daywhat you teach your clients — a tip, a short guide
- 31Oct · Halloweena light, fun behind-the-scenes post
November 2027 4 dates
- 1Nov · All Saints’ Dayopening hours; a calm tone
- 11Nov · National Independence Dayopening hours; respect for the holiday
- 26Nov · Black Fridayan offer with the lowest price from the 30 days before the discount; a countdown in stories
- 29Nov · St Andrew’s Eve · Cyber Mondayan online promotion and St Andrew’s Eve “fortune-telling” for December
December 2027 5 dates
- 6Dec · St Nicholas Daya small gift, a gift voucher
- 24Dec · Christmas Eveseason’s greetings from the team (public holiday)
- 25Dec · Christmas Daygreetings — no selling
- 26Dec · Boxing Day (second day of Christmas)opening hours until the end of the year
- 31Dec · New Year’s Evea look back at the year and a thank-you
No dates for this filter. Choose “All”.
Month
Dates of movable holidays checked in two sources on 18 October 2026. Observances are customary dates in Poland. The ideas are examples — adapt them to your brand.
How to use the calendar
Look through the next two months and pick two or three dates that suit your brand. You don’t have to celebrate everything — one well-prepared post for Mother’s Day is better than ten random “days of something”. The ideas next to the dates are a starting point; adapt them to your offer and tone.
Three kinds of dates
- Public holidays — statutory days off work in Poland. For a service business, they are mainly a reason to share your opening hours. Since 2025, Christmas Eve has also been a public holiday.
- Observances — customary dates such as Grandmother’s Day, Valentine’s Day or Dog Day. Good for lighter posts and gift ideas.
- Retail dates — Black Friday and Cyber Monday. When you cut prices, show the lowest price from the 30 days before the reduction — Polish rules on price information require it.
Movable holidays
Easter, Fat Thursday, Pentecost and Corpus Christi fall on a different day every year, as does Black Friday (the Friday after the fourth Thursday of November). We checked their dates in the calendar against two independent sources.
In the centre — topics for empty days
In the Social Media Centre the assistant suggests topics for empty days of the week by itself — based on your brand strategy, not just the calendar.
Other free tools
Free, no account needed.
Hashtag generator
Topic and industry → three groups of hashtags: general, industry and local. In English, no spam.
with AIPost generator
A few sentences of notes → a ready post for Facebook, Instagram, LinkedIn or X, in the tone you choose.
with AIPost ideas
Industry and goal → 10 post ideas for the month, each with a format and a short description.
with AIPost character counter
How many characters and hashtags a post has — against the limits of Facebook, Instagram, LinkedIn, X, Threads and TikTok.
no AIProfile bio generator
What your business does → three profile bios for Instagram, TikTok or Facebook, within the platform’s character limit.
with AIReply to a comment or review
Paste a comment or review → two replies to choose from: polite and short. Health details are never repeated.
with AISame post for another platform
A post from one platform → a version for another: length, tone and hashtags matched to its rules.
with AISocial media image sizes
Pixel sizes at a glance: posts, stories, reels, covers and thumbnails — with the date checked and sources.
no AITreatment and health post checker
Paste a post from a salon, clinic or shop → risky wording with safer alternatives. Tips, not legal advice.
with AIEmojis to copy
Emojis for Instagram and Facebook by topic: address, bookings, date, price, call to action, seasons — copy with one click.
no AI
Questions
Is Christmas Eve a day off work in Poland?
Yes, since 2025 Christmas Eve (24 December) has been a statutory public holiday in Poland.
When is Easter in 2027?
In 2027 Easter Sunday falls on 28 March, and Easter Monday on 29 March.
When is Black Friday in 2026?
In 2026 Black Friday falls on 27 November, and Cyber Monday on 30 November.
Do I have to post for every holiday?
No. Choose the dates that suit your brand and customers — a few well-prepared posts work better than many random ones.
What period does the calendar cover?
Dates until the end of 2027. The page always shows them from the current month, so past months disappear automatically.
Your first week of posts — today.
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